Wardrobe core competitiveness of enterprises to break new ground as the key to success

 The core competence is a corporate ability to obtain long-term competitive advantage, is unique to the enterprise, can stand the test of time, malleable, and technical or difficult for competitors to imitate. At present, the closet industry downturn in the market, the competition among enterprises is increasing, a lot of people in the industry said, "the double pressure, wardrobe enterprises to win the market, open up a greater market space, need is the core competitiveness."

To strengthen the channels of the building

With the wardrobe brand competition is becoming increasingly fierce, competition is more and more important is the channel resources. With the development of closet industry, each big wardrobe brand on the terminal of the increasingly high demand, the store from the original 100 square metres first, to a few hundred square meters or even thousand square meters will be not at all surprising, visible wardrobe industry to the dealer strength of the increasingly high demand. Especially a market, as a first-line brand stores are generally in the 10 or so, each shop investment about 5000000 yuan, plus the liquidity and advertising costs, at least 10000000 yuan to start. In recent years, the first-line brand through Happy Valley enclosure basically completed the establishment of brand channel. But this year the wardrobe profit more and more low, the investment in this industry who reduced accordingly. After entering the industry brand development, first of all to establish channel, but this is not easy.

The introduction of talents

"The talent competition is very fierce, want to keep a good talent is not easy." An unnamed wardrobe production enterprises responsible person said. It is understood, although the development of wardrobe industry is short, but to enter the industry brand leap, the lead industry talent shortage. The wardrobe brand are poaching lead to the flow of talent, serious impact on brand development. The competition for talent is not just a problem for manufacturers face, this terminal agents face even more severe, sometimes a core staff loss, will cause the wardrobe enterprises lose a piece of the market.

Optimization service system

The construction of the service system wardrobe brand also determines the speed of the development of enterprises. According to the insiders, good service is that customers would like to think, urgent customer needs. The wardrobe industry is a service industry cycle longer, so only the speed, to do service work. That is to say, who can deal with customer issues in the shortest time, then who will be approved. Establish service system wardrobe industry to target customers - the intention customer - prospective customers - customers - the use of customer - old customer loyalty customers throughout the customer chain as the foundation, in this whole customer chain, according to the different needs of customers, different ways of service, so that consumers at any moment can not be touched by each details of a brand.