"everyone hopes to continuously improve the quality of life, even if the market environment influence, but demand still exists." www.factorymf.com meifeng@factorymf.com A business of custom closet boss said, the whole wardrobe purchasing power has declined, but the custom wardrobe market is still relatively active, "finished wardrobes are batch production, although the price than the custom of cheaper, but there are not tailored, exclusive design defects.
as a well-known brand in the wardrobe customization is a new game: brand will arrange for excellent designers to communicate with consumers, dig out the future actual users operating habits and personal preferences, and then according to the change of wardrobe appearance, size and function to design the overall style home consumers, and consumers are repeatedly communication determines the final scheme and modified to offer place an order process. No previous wardrobe will "change the size" as a "custom" limitations, and now, consumers can according to their own preferences, completed 100% custom wardrobe product.
"single custom" to "the whole house custom"
now, "a single custom" has become an important trend in the closet industry, and many well-known brand "single wardrobe customization" is to accelerate the development of "integration", specifically from the "single custom" to "the whole house custom", such as last year, wardrobe brand Sophia launched the "custom house" concept; in July this year, announced the expansion Holike wardrobe from the wardrobe customization to the full house reportedly, Sophia developed and launched a series of custom-made furniture, including TV cabinet, cabinet, cupboard, cabinet, decorative cabinet, customized products from the original bedroom series, study series is extended to the living room series, restaurant series etc.. Holike end in mid July in Guangzhou built Expo, announced plans to upgrade the brand strategy of new, extended from the wardrobe customization to the whole house of customization, and introduced five new book house.