Domestic brands given new overseas safeguards

New measures were unveiled on Thursday aimed at ensuring the quality of Chinese products sold overseas.

Such merchandise has been increasingly snapped up by foreign customers but remains clouded by concerns over quality and intellectual property rights.

The State Council announced the decision, which involves 10 departments, as part of a nationwide drive to crack down on violations of intellectual property rights and to target producers of counterfeit goods.

A three-year plan will address key products exported to Africa, Arab nations, Latin America and countries and regions along the China-proposed Silk Road Economic Belt and 21st Century Maritime Silk Road－transcontinental initiatives prioritizing unimpeded trade and connectivity.

For example, the Latin American market is a huge one for Chinese products, and improved quality would help to build Chinese brands' reputation and the country's image abroad, Chai said.

Huang Wei, a researcher at the academy's Institute of World Economics and Politics, said the new measures will encourage Chinese enterprises to upgrade business and to guarantee product quality.

The urgency of such a task is highlighted by the announcement of the Silk Road initiatives amid lingering concerns over dumping of Chinese products, Huang said.

Despite China's progress in recent years, any negative impressions about its products and IPR records cannot be tackled overnight, and the country needs to prove itself through its actions, she said.

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